We're in the middle of the sales season, and from items that were once top sellers to those that didn't meet their sales targets, this is also a key time to visit stores and see them as opportunities for constant learning, observing best practices and the most common mistakes made in stores.
While this may be a paradise for customers looking for better deals and opportunities, it can mean stocking up on something they'll be storing in the back of their closets, waiting for the next season. But for brands, it means getting rid of cluttered stock that affects store profitability, as well as preparing for the next arrival of new-season merchandise.
We believe it's worth taking a tour of the stores and, above all, analyzing different aspects of retail:
- If you are a Fashion Designer: What new silhouettes are being discounted on the racks?
- If you are a Buyer: To what price point is a garment or product you have in mind for next season discounted?
- If you are Visual Team: How is the store arranged? What items are on display? What are the window displays like?
- If you are a Planner: How much discount on sale do they handle in stores?
- If you are a Store ManagerHow many boxes are open? What's the ideal roster for this season?
The sales season could be considered a period where a store's profitability could decline, but the secret lies in being able to overlap the arrival of new merchandise with the optimal performance of the clearance merchandise.
Remember that early-year sales must be aggressive because maintaining a stock of heavy clothing and warm garments will be a major challenge for the new season.
At the consumer level, sales are a good excuse to get something new at an affordable price. This is when the search instinct is ignited and opportunities are everywhere, so if you have a store and don't have SALES, the sales opportunity during this time is considerably reduced.
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