Your retail space should be your best seller, the most productive and efficient. Visual merchandising is the art of optimizing your store to obtain maximum income.
Products are presented by highlighting their attributes and qualities in an attractive way to persuade and captivate customers and boost sales.
Visual merchandising engages visitors in a shopping experience that guides them through the store's various spaces, allowing them to find what they're looking for and discover products they weren't aware of.
Creating a satisfying shopping experience that is enjoyable and gives customers a positive impression that keeps them coming back.
The main objectives of the VIM:
– Attract customers to come in.
– Boost sales through a product display that impresses and captivates.
– Create a pleasant atmosphere in the store so that customers feel good when they enter.
– Improve the organization, order, and visual image of the store.
– Effectively communicate the qualities and attributes of the merchandise.
– Optimize stock management.
– Offer a competitive advantage over the competition.
Visual Merchandising services
– Development of commercial exhibition strategies
– Shopping experience improvements
– Layouts and marketing strategies
– Implementation of point-of-sale campaigns
– Campaigns, launches and openings
– Product rotation plans by category
– Planograms and assembly guides
– Product management and profitability
Windows Design
– Design, production and assembly of shop windows
– Project management with suppliers
– Campaign, promotion or launch applications
– Styling of mannequins and focal points
– Assembly guides and technical specifications
– Training for store staff
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