The term may sound very current, but it has existed throughout human history, from merchants displaying their harvest at the market to large chain stores displaying their collections in their stores.
Visual merchandising (VIM) is an activity that has always been practiced, but the best part is when it's mastered and becomes part of the brand's commercial strategy. There's no VIM without a strategy behind it that can justify it. We can't improvise in stores; that would be complex and lack added value for the brand.
Consistency is a determining factor for the Store Concept that emerges across brands; each space, each display must be measured by its results. But let's not make the mistake of leaving the VIM solely responsible for good or bad sales.
Each product or product category has its own story and performance, but the visual focus that VIM provides enriches and enhances the sales generated by the item itself. This justifies window displays tailored to the product, visual merchandising focused on sales results, and the execution of store staff.
Customers must be immersed in a welcoming and pleasant atmosphere, making them spend more time in the store looking for things they weren't looking for. They must find a haven in the brand where they can have a good time without complications and have a shopping experience that's both enjoyable and enjoyable. shopping experience satisfactoria y sobre todo presumible con sus amigos.
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