When the product is the memory of an incredible experience, making a whole of small details leads us to know the essence of a brand

The dynamics at the point of sale have changed. In traditional sales, the product was placed in front of the customer, and if they had a latent need at that moment, a purchase was triggered, in a linear fashion with no return.

Now the process is circular, experiencing the new stage of "inspiration," then triggering the "offer/sale" to continue with the "post-sale" service, allowing the latter to feed the "inspiration" service to continue the process constantly, always in motion.

INSPIRATION. At this stage, we must provide all the necessary means for the customer to acquire the necessary information about our product, such as blogs, social media, video blogs, landing pages, etc., so that when the customer searches for inspiration, they find a favorable environment to continue to the next stage.

OFFER/SALE. Once a customer has a specific product in mind and confirms that we're the right choice for their purchase, they head to our store. That's why it must be dressed to the nines to attract attention and confirm that we're what they need.

POST- VENTA. In this section, we can differentiate ourselves from the competition. Many brands neglect this stage, worrying more about the initial stage and the purchase than about knowing what happened to the product we sold in the long term, whether it met expectations and was what was expected.

Closing this loop helps us build customer loyalty and encourage return visits.

EXCEED CUSTOMER EXPECTATIONS,
NOT JUST SELL